（一）學術期刊論文 (Refereed Journal Articles)

• Chang, H. H., Lu, Y.Y., & Li, P.R. (2023) The Yale Model of green message sharing and environmental consciousness on social media platforms, Online Information Review, 3(2), 333-355. 【SSCI】
• Chang, H. H., Wong, K.H., & Lee, H.C. (2022) Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators, Electronic Commerce Research and Applications, 54, 101176 【SSCI】
• Chang, H. H., Wong, K.H., & Shen, Y.A. (2022) Effects of the consumer socialization process on content sharing on SNSs: Social comparison and anticipated emotions as moderators, Technological Forecasting & Social Change, 174, 121262. 【SSCI】
• Chang, H. H., Lin, Y.H., Lu, Y.Y., & Chang, R.C. (2021), Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship, International Journal of Information and Management Sciences, 32, 237-260 【Scopus】
• Chang, H. H., Lu, Y.Y., & Lin, S.C. (2020) An elaboration likelihood model of consumer respond action to Facebook second-hand marketplace: Impulsiveness as a moderator, Information & Management, 57, 103171 【SSCI】
• Chang, H. H., Wong, K.H., & Chiou, W.S. (2019) The effects of business systems leveraging on supply chain performance: Process innovation and uncertainty as moderators, Information & Management, 56, 103140  【SSCI】
• Wong, K.H., Chang, H. H., & Yeh, C.H. (2019) The effects of consumption values and relational benefits on smartphone brand switching behavior, Information Technology & People, 32(1), 217-243  【SSCI】
• Chang, H. H., Wong, K.H., & Ho, P.W. (2019) The determinants of trust transfer on mobile shopping decision: Flow experience as a moderator, International Journal of Mobile Communications, 17(2), 213-248 【SSCI】
• Chang, H. H., Wong, K.H., & Eng, C.J. (2019), A manipulation of switching telecommunication service contract decision on consumer regret: From the view of marketing strategy, International Journal of Commerce and Strategy, 10(2), 109-130. 【SSCI】
• Chang, H. H., & Wong, K.H. (2018) Consumer psychological reactance to coalition loyalty program: Price-consciousness as a moderator, Service Business, 12(2), 379-402 【SSCI】
• Chang, H. H., Wong, K.H., Eng, C.J. & Chen, S.H. (2018) Consumption value and social capital on sense of virtual community toward value of co-created information, Journal of Organizational and End User Computing, 30(1), 44-58 【SSCI】
• Chang, H. H., Wong, K.H., & Chu, T.W. (2018) Online advertorial attributions on consumer responses: Materialism as a moderator, Online Information Review, 42(5), 697-717. 【SSCI】
• Chang, H. H., Wong, K.H., Li, S.Y. (2017) Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators, Electronic Commerce Research and Applications, 24, 50-67 【SSCI】
• Chang, H. H., Hung, C. J., Huang, C. Y., Wong, K.H., Tsai, Y. J. (2017) Social capital and transaction cost, and co-creating IT value on inter-organizational EMR exchange, International Journal of Medical Informatics, 97, 247-260  【SSCI】
• Chang, H. H., Huang, C. Y., Fu, C. S.; Hsu, M. T. (2017) The effects of innovative, consumer and social characteristics on willingness to try nano-foods: Product uncertainty as a moderator, Information Technology & People, 30(3), 653-690  【SSCI】
• Chang, H. H., Fu, C. S., Huang, C. Y. (2017) Willingness to adopt or reuse an e-learning system: The perspectives of self-determination and perceived characteristics of innovation, Innovations in Education and Teaching International, 54(5), 511-520  【SSCI】
• Chang, H. H., Wong, K.H., Eng, C.J. (2017) Resistance model of electronic medical records Adoption in Taiwanese hospitals: A multi-method approach, Medical Research and Innovations, 1(3), 1-3.
• Chang, H. H., Wong, K.H., Eng, C.J. & Wang, C.Y. (2017) Applying appraisal theory on online cart abandonment: The perspectives of cognitive appraisal, emotion elicitation, and coping strategy, Electronic Commerce Studies, 15(4) 495-533
• Chang, H. H., Tsai, Y. C., Fu, C. S., Chen, S.H., & Peng, Y. D. (2016) Exploring the antecedents and consequences of technology and knowledge integration mechanisms in the context of NPD, Information Systems Frontiers, 18(6), 1165-1189  【SSCI】
• Chang, H. H., Fu, C. S., Jain, H.T. (2016) Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior: Familiarity and perceived risk as mediators, Information Development, 32(5), 1757-1773  【SSCI】
• Chang, H. H., Fu, C. S., Fang, P.W., & Cheng, Y.C. (2016) The effects of relationship maintenance and relationship Investment on SST relationship performance, Information Technology & People, 29(3), 496-526  【SSCI】
• Chang, H. H., Hsieh, P. H., & Fu, C. S. (2016) The mediating role of sense of virtual community, Online Information Review, 40(7), 882-899
• Rizal, H., Jeng, J. F., Chang, H. H. (2016) The role of ethnicity in domestic intercultural service encounters, Service Business, 10, 263-282  【SSCI】
• Chang, H. H., Tsai, Y. C., Chen, S.H., Huang, G.H., & Tseng, Y.H. (2015) Building long-term partnerships by certificate implementation: A social exchange theory perspective, Journal of Business & Industrial Marketing, 30 (7), 867–879  【SSCI】
• Chang, H. H., Tsai, Y. C., Wong, K. H., Wang, J. W. & Cho, F.J. (2015) The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth, Decision Support Systems, 71, 48-61   【SSCI】
• Chang, H. H., Fang, P. W., & Houng, C. H. (2015) The impact of on-line consumer reviews on value perception: The DRT and uncertainty reduction, Journal of Organizational and End User Computing, 27(2), 32-57  【SSCI】
• Chang, H. H. & Wu, L. C. (2014) An examination of negative e-WOM adoption: Brand commitment as a moderator, Decision Support Systems, 59, 206-218   【SSCI】
• Chang, H. H., Wong, K. H. & Fang, P. W., (2014) The effects of customer relationship management relational information processes on customer-based performance, Decision Support Systems, 66(2), 146-159 【SSCI】
• Chang, H. H., Hung, C. J., & Hsieh, C. W. (2014) Virtual teams: cultural adaptation, communication quality, and interpersonal trust. TQM & Business Excellence, 25(12), 1318-1335. 【SSCI】
• Chang, H. H., Hung , C. J., Wong, K. H., & Lee, C H (2013) Using the balanced scorecard on supply chain integration performance- A case study service businesses, Service Business, 7, 539-561  【SSCI】
• Chang, H. H., Tsai, Y. C. & Hsu, C. H. (2013) E-procurement and supply chain performance, Supply Chain Management, 18(1), 34-51  【SSCI】
• Hung, C. J., Chang, H. H., Eng, C. J., Wong, K. H. (2013) Service quality and perceived value of TBSE: Evaluation on satisfaction of clinical staff. Health Information Management Journal, 42(1), 29-36  【SSCI】
• Chang, H. H., Mamid, R. & Amin, H (2013) The determinants of consumer behavior towards email advertisement, Internet Research, 23(3), 316-337  【SSCI】
• Chang, H. H., Jeng, D.J., & Mamid, R. (2013) Conceptualising consumers' word-of-mouth behaviour intention: evidence from a university education services in Malaysia, Service Business, 7(1), 17-35
• Chang, H. H., Lee, C. H., & Lai, C. Y. (2012) E-service quality and relationship quality on dealer satisfaction: Channel power as a moderator. Total Quality Management & Business Excellence, 23(7), 855-873  【SSCI】
• Chang, H. H., Lai, M. K. & Hsu, C. H. (2012) Recovery of online service: Perceived justice and transaction frequency. Computers in Human Behavior, 28(6), 2199-2208  【SSCI】
• Chang, H. H., Chuang, S. S.; Kao, S. H. (2011). Determinants of cultural adaptation, communication quality, and trust on virtual teams performance. Total Quality Management & Business Excellence, 22(3), 305-329  【SSCI】
• Chang, H. H. & Wang, I C (2011). Enterprise information portals in support of business process, and design teams for collaboration commerce performance, International Journal of Information Management. 31(2), 171–182  【SSCI】
• Chang, H. H. & Chuang, S. S. (2011). Social capital and individual motivations on knowledge sharing: participant involvement as a moderator, Information & Management. 48(1), 9-18  【SSCI】
• Chang, H. H. & Wang, H W (2011) The moderating effect of customer perceived value on online shopping behaviour, Online Information Review. 35(3), 333–359  【SSCI】
• Chang, H. H., & Rizal, H. (2011). The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development. America Journal of Business Management, 5(15), 6397-6407  【SSCI】
• Chang, H. H. & Wong, K. H. (2010) Adoption of e-procurement and participation of e-marketplace on firm performance: Trust as a moderator. Information & Management, 47(5-6), 262-270
• Hsin Hsin Chang (2010, Feb). Task-technology fit and user acceptance of online auction. International Journal of Human-Computer Studies, 68 (1-2), 69-89. 【SSCI】  
• Chang, H. H., Wang, H. W. , & Kao, Ta Wei (2010). The determinant of long-term relationship on inter-organizational systems performance. Journal of Business & Industrial Marketing, 25(2), 106-118【SSCI】
• Chang, H. H. & Rizal, M. (2010). An empirical investigation of Internet banking in Taiwan. Journal of Business Research. 【SSCI】
• Chang, H. H. (2009). An empirical study of evaluating SCM integration using the balanced scorecard. Service Industries Journal, 29(2), 185-202  【SSCI】
• Chang, H. H. & Chen, S. W. (2009). Consumer perception of interface quality, security, and loyalty in electronic commerce. Information & Management, 46(7), 411-417  【SSCI】
• Chang, H. H. & Liu, Y. M. (2009). The Impact of brand equity on brand preference and purchase intentions in the service industries. Service Industries Journal, 29(12), 1687-1706  【SSCI】
• Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009) The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value, Total Quality Management & Business Excellence, 20(4), 423-443  【SSCI】
• Chang, H. H. & Ku, P. W. (2009). Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning. Total Quality Management & Business Excellence, 20(3), 335-356  【SSCI】
• Chang, H. H., Tai, Y.C. & Chen, Y.H. (2009). Knowledge characteristics, implementation measures, and performance in Taiwan hospital organization. International Journal of Business and Information, 4(1), 23-44
• Chang, H. H., Wang, Y B & Yang, S F (2009). An application of BIS in knowledge management for innovation performance. Journal of Knowledge Economy, 5(1), 251-277
• Chang, H. H., Chang, S H, Tong, H I & Wang, Y B (2009). Customized service contents on customer satisfaction: Moderating effect of consumer’s types. Journal of Knowledge Economy, 5(1), 278-303
• Chang, H. H. & Wang, I Chen (2008). An investigation of user communication behavior in computer mediated environments. Computers in Human Behavior, 24 (5), 2336-2356  【SSCI】
• Chang, H. H. (2008). Intelligent agent's characeristics appllied to online auctions' task: a combined model of TTF and TAM, Technovation, 28(9), 564-577. 【SSCI】
• Chang, H. H., Hsu, Che-Hao, & Chung, Shu Hsia (2008). The antecedents and consequences of brand equity. Asia Pacific Management Review, 13(3), 601-625  【TSSCI】
• Chang, H. H. & Chen, Su Wen (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944  【SSCI】
• Chang, H. H. & Chen, Su Wen (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841  【SSCI】
• Chang, H. H. & Wang, I Chen (2008). The relationship between network structure and international channel performance: A moderating effect of e-business activity. Service Industries Journal, 28(2), 255-274  【SSCI】
• Wang, Y B, Chang, H H & Huang Y C (2008). An evaluate performance of suppliers, internal of enterprise, and customers to integration of SCM. Journal of Knowledge Economy, 4(2), 127-164
• 張心馨 & 王怡臻 (2008). 多國籍企業海外行銷通路、網絡結構關係及電子化程度對通路績效之實證研究. 資訊管理學報，15(2), 47-83  【TSSCI】
• 張心馨 (2008). 供應鏈協同作業及組織特徵對供應鏈管理績效之影響. 中山管理評論，16 (1), 1-42  【TSSCI】
• 王耀斌、張心馨、黃羿城 (2008). 企業供應端、顧客端及內部對供應鏈管理之績效評估，知識經濟學報, 4(2), 1-30
• Chang, H. H. (2007). Critical factors and benefits in the implementation of customer relationship management. Total Quality Management & Business Excellence, 18 (5), 483-508  【SSCI】
• 張心馨 & 莊霜喜 (2007). 電子化夥伴關係管理對通路權力運用、協同商務關係及通路合作績效之研究. 資訊管理學報，14(1), 209-235 【TSSCI】
• Chang, H. H. (2006). An empirical evaluation of performance measurement systems for total quality management. Total Quality Management & Business Excellence, 17(8), 1093-1109  【SSCI】
• Chang, H. H. (2006). Development of performance measurement systems in quality management organizations. Service Industries Journal, 26(7), 765-786  【SSCI】
• Chang, H. H. (2006), Technical and management perceptions of enterprise information systems importance, implementation, and benefits, Information Systems Journal, 16(3), 263-292 【SSCI】
• Chang, C., Weng, H., Chang, H.H., & Hsu, T. (2006), Medical service encounters. J. of Nursing Research, 14(1), 9-23  【TSSCI】
• 張心馨 (2006). 企業結合實體供需與虛擬網路對垂直市場與水平市場採用e-Marketplaces的實質影響因素與效益評估. 資訊管理學報，13(2), 1-32  【SSCI】
• 張心馨 (2006). 企業智慧特性與技術知識特性對知識創新之個案研究. 知識經濟學報，1(1), 1-26
• 張心馨 (2006). 消費者對Internet智慧代理人的科技特性、任務特性及任務-科技配適之實質接受度. 資訊管理學報，13(1), 271-308 【SSCI】
• Chang, H. H. (2005). The influence of continuous improvement and performance factors in total quality organizations. Total Quality Management & Business Excellence, 16(3), 413-437 【SSCI】
• 張心馨 (2005). 建構無線通信產業發展行動上網和行動商務的價值網體系－探討日本行動市場之營運模式與策略分析. 中山管理評論，13(2), 299-348  【SSCI】
• 張心馨 & 王耀斌 (2005). 無線行銷之個人化行動服務、廣告類別、廣告態度及市場區隔對廣告效果的影響. 行銷科學學報，1 (2), 107-142
• 張心馨 & 王耀斌 (2005). 行銷資訊電子化整合程度、通路權力及協同合作對通路績效滿意度之影響. 服務業管理評論，1(1), 1-38
• Chang, H. H. & Lee, W. M. (2004). A study of conventional industries transformed into e-business: an ERP case study. Journal of Chinese Management Case Studies, Spring, 1-37
• 張心馨 & 蔡獻富(2004). Data Mining技術結合SOM和K-Mean對消費者分群方法於顧客關係管理和績效獲利評估之實證研究. 資訊管理學報，11(4), 161-204  【SSCI】
• 張心馨 (2004). ERP系統架構支援B2BEC的實質營運管理：混合定性和定量分析研究. 中山管理評論，12(1), 93-134  【SSCI】
• Chang, H. H. & Sinclair, D. A. C. (2003). Assessing workforce perception of total quality-based performance measurement: A case study of CES organization, Total Quality Management & Business Excellence, 14 (10), 1093-1120 【SSCI】
• Chang, H. H. & Sinclair, D.A.C. (2003). A study of the effectiveness of performance measurement in total quality. Pan Pacific Management Review, 6(2), 101-124 【TSSCI】
• 張心馨 & 郭俊昌 (2003). 多重智慧代理人應用於知識管理－以問題解決為觀的支援系統架構. 科技管理學刊，8(1), 79-125  【TSSCI】
• Chang, H. H. (2002). A model of computerization on manufacturing systems: An international study. Information & Management, 39(7), 605-624  【SSCI】
• Chang, H. H. & Sinclair, D.A.C. (2002). A model of total quality performance measurement systems in the UK. Asia Pacific Management Review, 7(3), 349-379  【TSSCI】
• Chang, H. H. & Lin, S. C. (2002). An Application of information quality and CRM in financial organizations. Journal of Information Management- Concept, Systems, and Applications, 4(1), 1-29
• Chang, H. H. & Wang, S. C. (2002). Development of co-optition and value web of mobile internet: A study of NTT DoCoMo. Economics Intelligence Review Quarterly, 8(2), 135-168
• Chang, H. H. & Wu, P. H. (2002). The performance factors of real physical and visual network in the adoption of e-marketplace: Evidence from horizontal and vertical market. Economics Intelligence Review Quarterly, 8(1), 135-166
• Chang, H. H. (2001). The development of a model of CSSM systems industry: An empirical study of best practice. Journal of Management & Systems, 7(2), 145-172  【TSSCI】
• Chang, H. H. & Chen, J. C. (2001). A study of the integration of e-commerce and SCM systems, Journal of Information Management- Concept, Systems, and Applications, 3(1), 77-102
• Chang, H. H., Hsu, T. S., & Liou, C. Y. (2001). The planning and management of the network, data, and application ISA in the globalization process of Taiwan Enterprises. Journal of Industry Management, 2(2), 189-220
• Chang, H. H. & Liou, C. Y. (2001). The development of IT Architecture during the process of business globalization strategic: An empirical study in IT industry. Management Research, 1(1), 91-134
• Chang, H. H. & Hsu, T. S. (2001). An empirical investigation of computer support to POM in dvanced manufacturing. Pan Pacific Management Review, 3(3), 355-376  
• Chang, H. H. & Liou, C. Y. (2001). IT architecture application in the globalization of Taiwanese enterprises: Evidence from case studies. Web of Journal Chinese Management Review, 3(1), 1-26
• Chang, H. H. (2000). The Integration of computer aided management in Taiwan and the UK: An empirical study. International Journal of Computer Applications in Technology, 15(4), 1120-131. 【SCI】
• Chang, H. H. (2000). The implementation and integration of information systems for PM in manufacturing: An empirical study. International Journal of Computer Integrated Manufacturing,13(5), 369-387 【SSCI】
• Chang, H. H. & Chen, C. S. (2000). The development of global logistics and SCM in globalization of Taiwanese enterprises. Economics Intelligence Review Quarterly, 6(1), 1- 31
• Chang, H. H. (2000). An analysis of the critical factors in the development of computerizing manufacturing systems: A comparative survey. Pan Pacific Management Review, 3(2), 253-282
• Chang, H. H. & Chen, C. S. (2000). A study of global logistics and supply chain management in the enterprise globalization. Web of Journal Chinese Management Review, 3(4), 93-110
• Chang, H. H. (2000). Information technology links to international business management. Infopro: IT Policy, Strategy, and Competitive Advantage, 483, 10

(二) 研討會論文 (Conference Proceedings/Papers Presented)

Selected

l  Lu, Y.Y., Chang, H.H., Lin, Y.H., & Lee, C.L. (Oct. 2021), Exploring the effects of user motivation on pleasure-arousal-dominance and proactive stickiness, The 22nd Asia Pacific Management Conference, Tainan, TW

l  Chang H.H., Lin, Y.H., Lu, Y.Y., Chang, T.C. (July 2021) Understanding the factors of relational benefits in loyalty program and its impacts on long-term customer relationship, 2021 International Conference in Management Sciences and Decision Making, Taipei, TW (The Best Paper Award)

l  Lu, Y.Y., Chang H.H. (Oct. 2019). Exploring hybrid innovation capabilities in manufacturing, the INFORMS 2019 Annual Meeting, Seattle, Washington.

l  Chang H.H., Lu, Y.Y., Chang, C.F. (July 2019) Self-effectiveness in adult e-learning, the 24^th Asian-Pacific Decision Sciences Institute, Brisbane, Australia.

l  Chang, H.H., Wong, K.H., Li, H.T., Then, G.B. (July 2019) The antecedents of consumer continuance support green technology product: From the perspective of self-determination theory, the 24^th APDSI, Brisbane, Australia.

l  Wong K.H., Chang H.H., & Eng, C.J. (June 2018) A qualitative study on physician resistance to implement EHR in Taiwan hospital, the 12^th European Academic Research (EAR2018) , Zürich, Switzerland. 

l  Chang H.H., Lu, A., Yeh, Z.Y. (April 2018) Using Yale model in examining the adoption of online product review, 2018WDSI, Kaual, Hawaii

l  Chang H.H., Wong K.H., Eng, C.J. (2017) The antecedence of sense of virtual community on value of co-created information, 2017APMC, Hualien

l   Eng, C.J., Chang H.H., Wong K.H. (2017) A cognition-affect-behavior model of consumer brand switching, 19^th APMC, Hualien

l  Wong K.H., Chang H.H., Eng, C.J. & Hung, C.J. (July 2017) Healthcare professional resistance to implementation of EMRs system, The European Conference on Psychology & the Behavioral Sciences (ECPBS), Brighton & Hove, UK

l  Eng, C.J., Pai, H.C., Chang H.H., & Wong K.H. (July 2017) The effect of stress, depression and resilience on coping behaviors of nursing students, 2017 ECPBS, Brighton

l Chang, H.H. & Peng, Y.D. (June 2016) The TIM and KIM on NPS, The 24^th European Conference on ISs (ECIS), stanbul, Turkey

l Chang, H. H., Fu, C.S., Chen, S.H., Chiu, W.Z.& Lu, Y.Y. (July, 2016) Customer readiness, market orientation and transaction frequency as a moderator in mobile banking service recovery, the 20^th Pacific Asia Conf. on ISs (PACIS2016), NCCU

l Chang, H. H., Fu, C.S, Chiu W.S. & Wong, Y. B. (Aug. 2015) The determinants of business systems leveraging on supply chain performance, 2015 Int. Conf. on Mfg. Engineering and Technology, Vancouver, Canada

l Eng, C.J., Wong, K.H., & Chang, H.H. (July 2014) The antecedents of intrinsic and extrinsic motivation in e-learning, the 11th MICBSS 2014, Menton, France

l Chang, H.H., Kao, T.W., & Chiang, H.T. (Nov. 2014) The effect of UTAUT and IDT on online shopping, the 2014 DSI Annual Meeting, Tampa, FL, USA

l Wang, HW & Chang, H.H. (July 2014) Exploring a fit-compatibility model in using mobile value-added, Asia Decision Sciences Institute (ADSI 2014), Japan

l Chang, H.H., Fang, P.W., & Huang, C.H. (Sept. 2014) Information determinates and normative determinates of online review on uncertainty reduction and value perception, the 17^th Quality Management and Organizational Development- International conf. on Quality & Service Sciences (QMOD-ICQSS 2014), Prague University, Czech.

l Chang, H.H., Fang, P.W., Huang, G. H., & Tseng, Y. H. (Sept. 2014) Building long-term partnerships by certificate implementation: A SCT perspective, the QMOD-ICQSS 2014, Prague, Czech.

l Chang, H.H., Wong, K.H., Eng, C.J. & Chuang, Y. L. (July 2014) Consumer switching intention of using shopping site mobile applications, the Macrotheme International Conf. on Business and Social Science (MICBSS 2014), Nice, France

l Kao, T.W., Chang, H.H., Lin W., and Chen, Y.S. (April 2014) Future Co-creation: Consumer readiness for participation in e-service recovery. the 43^rd Annual Meeting of Western Decision Sciences Institute (WDSI 2014), Napa, CA

l Chang, H. H. & Huang, G. H. (Dec. 2013) The role of consumer reviews on trial attitudes, 2013 Academy of Int. Business- Southeast Asia Regional (AIB-SEAR) Conference, Bali

l Kao, T. W., Lin, W. T., Chang, H. H. (Nov. 2013) Managing brand equity on e-banking: A simultaneous equations approach. the 44^th Annual Meeting of the DSI, Baltimore, Maryland

l Chang, H. H., Chuang, S.S., Tsai, Y.C. Eng, C.J., Wong, K. H. & Su, H.C. (Sept. 2013) The determinants of social capital and sense of VC on knowledge contribution, the 2013 Taiwan Academy of Management (TAOM), NSYSU

l Chang, H. H., Eng, C.J., Chuang, S.S., & Wong, K. H. (Aug. 2013), Characteristics matching among individual, task, and technology towards mobile payment adoption, the Medical Innovation and Computing Service (MICS) Int. Conf., NCKU

l Chang, H. H., Chuang, S.S., Eng, C.J., Wang, Y.B., Wong, K. H. & Wang, C. Y. (Aug. 2013) , Evaluation of e-service quality on online shopping cart abandonment, the  2013MICS

l Eng, C.J., Chang, H. H., Chuang, S.S., Tsai,Y.C., & Lin, J. H. (Aug. 2013), The Determinants of Intrinsic and Extrinsic Motivation on E‐Learning, the 2013 MICS

l Fang, P. W., Tsai, Y. C., & Chang, H. H. (May 2013) Relationship Performance on SST: Relationship Maintenance and Perceived Relationship Investment, the 2013 Technology Innovation & Industrial Management (TIIM) Int. Conf., Phuket, Thailand

l Chang, H. H., Fang, P. W., & Cho, F. G. (May 2013) Customer-based performance on CRM: The role of customer relational information process, the 2013 TIIM, Phuket

l Chang, H. H., Kao, DT, & Chiou, J. T. (Aug. 2012) Quality of e-services and brand equity on e-banking, the 2012 Academy of Management (AOM) Annual Meeting, Boston, Massachusetts

l Huang, G. H. & Chang, H. H. (Dec. 2012) The role of consumer reviews in trial attitudes, 2012 Academy of Int. Business Southeast Asia Conf. (AIB- SA), Taipei

l Chang, H. H., Huang, G. H. & Jiang, J (Dec 2012) Repurchase behavior on mobile value-added services. 2011 AIB-SA, Taipei

l Wang, H. W. & Chang, H. H. (Dec 2012) An integration of TTFM and SCT in understanding consumer resistance toward mobile value-added service, 2011 AIB-SA, Taipei

l Chang, H. H., Tsai, Y. C., Fang, P. W., & Wu, C.H. (Nov 2011) Determinants of m-payment toward behavior intention: TTF perspective, 2011 Annual Meeting of the DSI, Boston, Massachusetts

l Fang, P.W., Tsai, Y.C., & Chang, H.H. (Nov 2011) The effect of e-store attributes expectation on relationship performance in bricks and clicks context, the 42^nd Annual Meeting of the DSI, Boston

l Rizal, M. & Chang, H. H. (July 2011) Transferability of the NATID framework in Malaysian multi-ethnic consumer market, the 2011 Academy of Marketing Science World Marketing Congress (WMC), Reims, Champagne, France.

l Chang, H. H., Eng, C. J., Wong, K. H., & Lee, C. H. (June-July 2011) The evaluation of clinical staff on TBSE: Technology readiness as a moderator, the 3^rd Technology Innovation & Industrial Management (TIIM 2011), Oulu, Finland

l Wong, K. H., Chang, H. H., Lee, C. H. & Lin, W. C. (June-July 2011) An evaluation of virtual and physical shopping process on consumer price sensitivity: innovativeness as a moderator, TIIM 2011, Oulu, Finland

l Chang, H. H.; Wong, K. H. ; Eng, C. J. (June 2011) TBSE in the healthcare organization: An empirical study, the AIB 2011 Conference, Nagoya, Japan

l Rizal, M. & Chang, H. H. (July 2011) The national identity in multi-ethnic consumer market, the AIB 2011, Nagoya, Japan

l Chang, H. H. & Rizal, M. (Feb. 2011) An assessment of email advertising effectiveness: Permission-based email and spamming, Asia-Pacific Business Research Conference, Kuala Lumpur, Malay. (The Best Paper Award in the e-marketing)

l Chang, H. H., Fang, P. W., & Chuang, S. S. (Nov. 2010). The antecedents of service reuse toward SST: The perspective of consumer need and technology readiness. the 41^st Annual Meeting of the DSI, San Diego, CA

l Fang, P. W., Chang, H. H., & Chuang, S. S. (Nov. 2010). The impact of customer perceptions of sponsorship on brand image : The case of sport sponsorship, the 41^st Annual Meeting of the DSI, San Diego

l Chang, H. H., Hsieh, C W & Chen, C L (Nov. 2010) The NDS designing on commercial banks, the 41^st Annual Meeting of the DSI, San Diego

l Chang, H. H. & Wang, I. C. (Nov. 2010) The effect of partner fit on the alliance performance: The perspective from RBV and TCT, the 41^st Annual Meeting of the DSI, San Diego

l Chang, H. H., Huang, G. H. & Cheng, Y. C. (Nov. 2010) Knowledge sharing behavior in VC: Individual motivations, social capital theory and participant involvement, the 41^st Annual Meeting of the DSI, San Diego

l Chuang, SS, Wong, K., & Chang, HH (Nov. 2010) E-procurement adoption and e-marketplace participation toward firm performance, the 2010 AIB-SA, Ho Chi Minh, Vietnam

l Chang, H. H., Wang, Y. B., Chuang, S. S, & Kim, Y. C. (Aug. 2010) Culture and ICT on knowledge sharing. the 12^th Two Shores Conference on Chinese Culture and Entrepreneurial Management (TSCCCEM), SYSU, Guangzhou

l Wang, I. C. & Chang, H. H. (June 2010) The impact of partner fit on the intellectual capital and alliance performance, European Marketing Academy Conference ( EMAC 2010 ) Copenhagen, Denmark

l Chang, H. H. & Huang, G. (Nov. 2009). An empirical investigation of web design factors affecting online shopping values and e-satisfaction. the 39^th Annual Meeting of the DSI, Louisiana, US

l Chang, H. H. & Rizal, M. (Nov. 2009). The influence of advertising values and the mediating effect of perceived intrusiveness, the 39^th Annual Meeting of the DSI, Louisiana

l Chang, H. H., Kao, T. W., & Fang, P. W. (Nov. 2009). The adoption of IOS on long-term relationship and IOS performance. the 14^th Asia Pacific Management Conference (APMC), Airlangga Univ., Surabaya & Bali, Indonesia

l Fang, P. W., & Chang, H. H. (Nov. 2009). The relationship among e-service quality and relationship quality on e-loyalty- Switching cost as a moderator. the 14^th APMC, Surabaya and Bali

l Chang, H. H. & Rizal, M. (Nov. 2009) An assessment on the Malaysian market: the national identity perspective, the 14^th APMC, Surabaya and Bali

l Chang, H. H. & Hsu, C. H. (Aug. 2009). Website stickiness: the cognitive lock-in perspective. 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Illinois, Chicago

l Chen, S. W. & Chang, H. H. (Aug. 2009). Online store atmospherics and consumer responses: An integrated framework. 2009 AOM Annual Meeting, Illinois, Chicago

l Chang, H. H. & Wang, Y. B. (Aug. 2009). The moderating effect of consumer’s types: Customized service contents on customer satisfaction. TSCCCEM, Zhe Jiang University, Hanchio

l Chang, H. H. & Wong, K. H. (June-July 2009). Bullwhip effect on supply chain Performance: The Impact of information sharing and channel collaboration. the 2008 Academy of International Business (AIB) Annual Meeting, San Diego, CA

l Chang, H. H. & Hsieh, C. W. (June 2009). E-service quality, relationship strength, and satisfaction between large supplier and small dealers. 2009 International Council for Small Business (ICSB) World Conference, Seoul, Korea

l Chang, Hsin Hsin, Tsai, Y. C., & Fang, P. W. (Dec. 2008). ISS towards users acceptance technology and e-loyalty intention on VCs,” the 2008 Academy of International Business- SouthEast Asia (AIB-SA) Conference, Kuala Lumpur, Malaysia

l Chang, H. H. & Wong, K. H. (Dec. 2008). An empirical study on perceived value of private brand products, customer satisfaction and loyal behaviors. the 2008 AIB-SA Conference, Kuala Lumpur

l Chang, H. H., Tsai, Y. C., & Yeh, J. C. (Dec. 2008). The role of product knowledge on antecedents of satisfaction and loyalty. the 2008 AIB-SA Conference, Kuala Lumpur

l Chang, H. H. & Wong, K. H. (Dec. 2008). The effect of corporate brand dominance and involvement as moderating roles on corporate associations and product development. The 6^th Asia AOM Conf., Taipei

l Chen, S. W., Chang, H. H., & Tsao, H. D. (Dec. 2008). The impact of customer interface quality and perceived security on customer loyalty: switching costs as a mediator and moderator. The 6^th AAOM Conference, Taipei

l Chen, S. W. & Chang, H. H. (Dec. 2008). The effects of website quality and brand on trust, perceived risk, and purchase intention. The 6^th AAOM Conference, Taipei

l Chang, H. H., Tsai, Y. C., & Fang, P. W. (Nov. 2008). The effect of trust between e-procurement adoption and e-marketplace on firm performance. the 39^th Annual Meeting of the DSI, Baltimore, Maryland, US

l Chang, H. H., Tsai, Y. C., & Yeh, J. C. (Nov. 2008). E-procurement, information sharing, partner relationship, and supply chain integration on supply chain performance. the 39^th Annual Meeting of the DSI, Baltimore, Maryland

l Hsu, C. H., Chang, H. H., & Chuang, W. T. (Oct. 2008). Online service recovery and word-of-mouth intention. 2008 Global Service Sciences Management Theory and Practices, NCHUE (The Best Paper Award in the service value)

l Chang, H. H., Wang, W. B., & Hsu, C. H. (Oct.2008). E-procurement and supply chain performance: the role of partner relationship, information sharing and supply chain Integration. the 1^st Int.l Conf. of Case Studies and Critical Incidents on Int. Management, NCKU

l Chang, H. H., Eng, C.J., & Wong, K. H. (Oct. 2008). The case study of information sharing, channel collaboration, and bullwhip effect on supply chain performance. the 1^st Int. Conf. of Case Studies and Critical Incidents on Int. Mgt., NCKU

l Chang, H. H. & Hsu, C. H. (Aug. 2008). An empirical investigation of service recovery in self-service technologies encounters. the 68^th AOM Annual Meeting, Anaheim, CA

l Chang, H. H. & Wang, Y. B. (Aug. 2008). An empirical study of implementation and integration of POM information systems. the 11^th Cross Strait Conference on Chinese Cultural and Operational Management, Jiangsu

l Chang, H. H. & Hsieh, C. W. (July 2008).The adoption of mobile advertising: An extended TAM perspective. the 2008 Academy of International Business (AIB) Annual Meeting, Milan, Italy

l Chang, H. H. & Hsu, C. H. (June 2008). Service recovery evaluations in online service encounters. NCKU

l Hsieh, C. W. & Chang, H. H. (May 2008). Mobile advertising: An extended technology acceptance model. the 37^th European Marketing Academy Conference (EMAC), University of Brighton, England

l Chang, H. H. & Hsieh, C. W. (March 2008). Virtual teams of SMEs: Cultural adaptation, communication quality, and interpersonal trust. the 50^th Annual Meeting for the South-West Academy of Management (SWAOM), Houston, TX (The Best Paper Award in the entrepreneurship, SME, and management consulting)

l Chang, H. H. & Chen, Y. H. (March 2008). The Implementation of relationship quality for CRM performance: BPR and organisational learning. The 2008 International Joint Conference on e-Commerce, e-Administration, e-Society, and e-Education (e-CASE 2008), Bangkok (The Best Paper Award in the e-Commerce)

l  Chang, H. H. & Hsieh, C. W. (Dec. 2007). Global virtual teams of SMEs: Cultural adaptation and communication quality. the 2007 AIB- SA Conference, Hangzhou

l Chang, H. H., Eng, C. J., & Wong K. H. (Dec. 2007). The effects of cultural adaptation, communication quality, trust, and performance in the virtual teams. the 2007 Int. Conf. on Knowledge- Based Economy & Global Management, STUN

l Chang, H. H. & Hsu, C. H. (Nov. 2007). Service recovery implementation in on-line context: Perceived justices and transaction experience. the 13^th Asia Pacific Management Conference (APMC), Monash University, Melbourne, Australia

l Chang, H. H. & Hsu, C. H. (Nov. 2007). An application of the IT architecture to the process of business globalization– Case analysis from IT enterprises. the 13^th APMC, Monash, Melbourne

l Chang, H. H. & Chen, S. W. (Aug. 2007). Customer-based brand equity in service industries- An empirical investigation. the 67^th AOM Annual Meeting, Philadelphia, Pennsylvania

l Chang, H. H. & Wang, I. C. (July 2007). Investigating on user communication behavior in computer mediated environment. the 2007 European Conference of the Association for Consumer Research (ACR), Milan, Italy

l Chang, H. H. & Wang, H. W. (July 2007). The relationships among e-service quality, value, satisfaction and loyalty in online shopping. the 2007 European Conference of the ACR, Milan

l Chang, H. H. (July 2007). IT and management perceptions of functions and benefits for enterprise information systems planning. the 10 ^th Cross Strait Conference on Cultural and Operational Management, Xiamen

l Chang, H. H. & Hsu, C. H. (April 2007). An empirical study of international marketing channel and network structure relationship for channel performances. the 34^th Academy of International Business (AIB) Annual Meeting－ UK & Ireland Conference, King's College, University of London, UK

l Chang, H. H. & Tong, H. E. (April 2007) “The effects of global logistics participation and evolution in high-tech enterprise globalization. the 34^th AIB Annual Meeting - UKI Conference, King’s College, London

l Chang, & Chang, H. (Nov. 2006). Exploring patient satisfaction in service encounter: Example of the national health insurance. the 2006 Society for Marketing Advance (SMA) Conference, Nashville, Tennessee, US

l Chang, H. H. & Wang, H. W. (Nov. 2006). The user acceptance mobile commerce and behavior intention to use IT. the 37^th Annual Meeting of theDSI, San Antonio, Texas, US

l Chang, H. H. & Wang, I C (Nov. 2006). Perceived effectiveness of EIP in support of collaborative design and commerce in Taiwan’s auto industry. the 37^th Annual Meeting of the DSI, San Antonio, Texas

l Chang, H. H. (Nov. 2006). Study of the influence of shop image on shop patronage tendency under different reference groups: Example of Taiwan’s unique consumer market. the 37^th Annual Meeting of the DSI, San Antonio, TX

l Chang, & Chang, H. (Nov. 2006). The decision-making behaviour of receiving medical treatment from the perspective of service marketing. the 37^th Annual Meeting of the DSI, San Antonio, TX

【2000~2006 略】