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Hsin Hsin Chang

國立成功大學企業管理學系

張心馨

特聘教授

Hsin Hsin Chang

NCKU Distinguished Professor

 

Department of Business Administration, National Cheng Kung University (NCKU)

#1 University Road, Tainan City 70101, TAIWAN

E-mail: easyhhc@mail.ncku.edu.tw

Phone: +886-6-2757575 ext. 53301, 53326

 

Biographical:

Hsin Hsin Chang is a Distinguished Professor at the National Cheng Kung University, Taiwan. She received a PhD in IT & Management from School of Management, University of Bradford (England, UK), a MBA from University of Wales (Wales, UK), the Institute of Infor. Eng. at NTU (Taipei, TW) and a BBA from NCHU (Taipei, TW).   Dr. Chang current research interests fit broadly into the areas of AI & CRM, m-business and innovation, online consumer behaviour and decision, human-computer interaction, collaborative and innovation, e-health care, and global logistics. Her publications have appeared in several journals such as Decision Support Systems, Information & Management, Information Systems J., Information Systems Frontiers, Int. J. of Information Management, Int. J. of Medical Informatics, Int. J. of Computers-Human Studies, Internet Research, Computers in Human Behavior, Electronic Commerce and Research Applications, Health Information Management J., IT&P, IT&M, B&IT, ID, IJCIM, JOBIM, JOEUC, OIR, SIJ, TQM&BE, Supply Chain Management, Technological Forecasting & Social Change, Technovation, and more.

 

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College of Management, Univ. of Bradford, W. Yorkshire, UK

 

 

 

NCKU: 

  • Department of Business Administration: Chair and Director (2019 ~ 2022)
  • Distinguished Professor (連續4次 12年, 2014 ~ 2026)
  • Professor (2008-2014) 
  • Associate Professor (2004-2008) 
  • Assistant Professor (2003-2004)  

 

 Research Directions 

1.     E-Business & M-Innovationtechnology innovation, e-business, e-health, value co-creation (科技與創新:   行動科技與創新、產業E化、資訊管理、醫療資訊、綠能科技、價值共創)

2.     Customer Relationship Managementonline consumer behavior, service innovation, c-commerce (顧客關係管理:    線上消費行為決策、服務創新、協同商務)

3.  Logistics ManagementTQM, collaboration commerce, global logistics, performance evaluation (  運籌管理 : 全面品管、協同作業、績效評估、全球運籌)

 

 

 Journal Publications(Selected)

  • Lin, Y.H., Chang, H. H.,  & Chiu, C.P. (2024) How online social community participation affect product stickiness: A study on GET product, Information Technology & People, acceptedSSCI
  • Chang, H. H., Lin, Y.H., Lu, Y.Y. & Lee, C.L. (2024), Exploring user motivations to proactive stickiness through pleasure-arousal-dominance model towards online games, Information Technology & Management, acceptedSSCI
  • Wong, K.K., Chang, H. H., Lin YH., & Lin, ST. (2024), How do mobile App users react to embedded advertising? A perspective from psychological reactance Theory, Behaviour & Information Technology, acceptedSSCI
  • Lin, Y.H., Chang, H. H., Yeh, S.S., Wong, K.K. & Tseng, T.Y. (2023), A consumption value evaluation and environmental consciousness of rental preference on long-term rental YouBikes in Taiwan, Research in Transportation Business & Management, 51, 101063SSCI
  • Chang, H. H., Lin, Y.H., Lu, Y.Y., & Chen, Y.W. (2023), A mixed-methods study of governance mechanisms and outsourcing information system services on goal performance, Pacific Asia  Journal of the Association for Information Systems, 15(4), 90-148SSCI
  • Chang, H. H., Lu, Y.Y., & Li, P.R. (2023) The Yale Model of green message sharing and environmental consciousness on social media platforms, Online Information Review, 3(2), 333-355. SSCI
  • Chang, H. H., Wong, K.H., & Lee, H.C. (2022) Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators, Electronic Commerce Research and Applications, 54, 101176 SSCI
  • Chang, H. H., Wong, K.H., & Shen, Y.A. (2022) Effects of the consumer socialization process on content sharing on SNSs: Social comparison and anticipated emotions as moderators, Technological Forecasting & Social Change, 174, 121262. SSCI
  • Chang, H. H., Lin, Y.H., Lu, Y.Y., & Chang, R.C. (2021), Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship, International Journal of Information and Management Sciences, 32, 237-260 Scopus
  • Chang, H. H., Lu, Y.Y., & Lin, S.C. (2020) An elaboration likelihood model of consumer respond action to Facebook second-hand marketplace: Impulsiveness as a moderator, Information & Management, 57, 103171 SSCI
  • Chang, H. H., Wong, K.H., & Chiou, W.S. (2019) The effects of business systems leveraging on supply chain performance: Process innovation and uncertainty as moderators, Information & Management, 56, 103140  SSCI
  • Wong, K.H., Chang, H. H., & Yeh, C.H. (2019) The effects of consumption values and relational benefits on smartphone brand switching behavior, Information Technology & People, 32(1), 217-243  SSCI
  • Chang, H. H., Wong, K.H., & Ho, P.W. (2019) The determinants of trust transfer on mobile shopping decision: Flow experience as a moderator, International Journal of Mobile Communications, 17(2), 213-248 SSCI
  • Chang, H. H., Wong, K.H., & Eng, C.J. (2019), A manipulation of switching telecommunication service contract decision on consumer regret: From the view of marketing strategy, International Journal of Commerce and Strategy, 10(2), 109-130. SSCI
  • Chang, H. H., & Wong, K.H. (2018) Consumer psychological reactance to coalition loyalty program: Price-consciousness as a moderator, Service Business, 12(2), 379-402 SSCI
  • Chang, H. H., Wong, K.H., Eng, C.J. & Chen, S.H. (2018) Consumption value and social capital on sense of virtual community toward value of co-created information, Journal of Organizational and End User Computing, 30(1), 44-58 SSCI
  • Chang, H. H., Wong, K.H., & Chu, T.W. (2018) Online advertorial attributions on consumer responses: Materialism as a moderator, Online Information Review, 42(5), 697-717. SSCI
  • Chang, H. H., Wong, K.H., Li, S.Y. (2017) Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators, Electronic Commerce Research and Applications, 24, 50-67 SSCI
  • Chang, H. H., Hung, C. J., Huang, C. Y., Wong, K.H., Tsai, Y. J. (2017) Social capital and transaction cost, and co-creating IT value on inter-organizational EMR exchange, International Journal of Medical Informatics, 97, 247-260  SSCI
  • Chang, H. H., Huang, C. Y., Fu, C. S.; Hsu, M. T. (2017) The effects of innovative, consumer and social characteristics on willingness to try nano-foods: Product uncertainty as a moderator, Information Technology & People, 30(3), 653-690  SSCI
  • Chang, H. H., Fu, C. S., Huang, C. Y. (2017) Willingness to adopt or reuse an e-learning system: The perspectives of self-determination and perceived characteristics of innovation, Innovations in Education and Teaching International, 54(5), 511-520  SSCI
  • Chang, H. H., Wong, K.H., Eng, C.J. (2017) Resistance model of electronic medical records Adoption in Taiwanese hospitals: A multi-method approach, Medical Research and Innovations, 1(3), 1-3.
  • Chang, H. H., Wong, K.H., Eng, C.J. & Wang, C.Y. (2017) Applying appraisal theory on online cart abandonment: The perspectives of cognitive appraisal, emotion elicitation, and coping strategy, Electronic Commerce Studies, 15(4) 495-533
  • Chang, H. H., Tsai, Y. C., Fu, C. S., Chen, S.H., & Peng, Y. D. (2016) Exploring the antecedents and consequences of technology and knowledge integration mechanisms in the context of NPD, Information Systems Frontiers, 18(6), 1165-1189  SSCI
  • Chang, H. H., Fu, C. S., Jain, H.T. (2016) Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior: Familiarity and perceived risk as mediators, Information Development, 32(5), 1757-1773  SSCI
  • Chang, H. H., Fu, C. S., Fang, P.W., & Cheng, Y.C. (2016) The effects of relationship maintenance and relationship Investment on SST relationship performance, Information Technology & People, 29(3), 496-526  SSCI
  • Chang, H. H., Hsieh, P. H., & Fu, C. S. (2016) The mediating role of sense of virtual community, Online Information Review, 40(7), 882-899
  • Rizal, H., Jeng, J. F., Chang, H. H. (2016) The role of ethnicity in domestic intercultural service encounters, Service Business, 10, 263-282  SSCI
  • Chang, H. H., Tsai, Y. C., Chen, S.H., Huang, G.H., & Tseng, Y.H. (2015) Building long-term partnerships by certificate implementation: A social exchange theory perspective, Journal of Business & Industrial Marketing, 30 (7), 867–879  SSCI
  • Chang, H. H., Tsai, Y. C., Wong, K. H., Wang, J. W. & Cho, F.J. (2015) The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth, Decision Support Systems, 71, 48-61   SSCI
  • Chang, H. H., Fang, P. W., & Houng, C. H. (2015) The impact of on-line consumer reviews on value perception: The DRT and uncertainty reduction, Journal of Organizational and End User Computing, 27(2), 32-57  SSCI
  • Chang, H. H., Fu, C. S., Fang, P. W. & Huang, C. H. (2015 ). The impact of on-line consumer reviews on value perception: The dual-process theory and uncertainty reduction, Information Development. 3(3), 1498-1524 SSCI
  • Chang, H. H. & Wu, L. C. (2014) An examination of negative e-WOM adoption: Brand commitment as a moderator, Decision Support Systems, 59, 206-218   SSCI
  • Chang, H. H., Wong, K. H. & Fang, P. W., (2014) The effects of customer relationship management relational information processes on customer-based performance, Decision Support Systems, 66(2), 146-159 SSCI
  • Chang, H. H., Hung, C. J., & Hsieh, C. W. (2014) Virtual teams: cultural adaptation, communication quality, and interpersonal trust. TQM & Business Excellence, 25(12), 1318-1335. SSCI
  • Chang, H. H., Hung , C. J., Wong, K. H., & Lee, C H (2013) Using the balanced scorecard on supply chain integration performance- A case study service businesses, Service Business, 7, 539-561  SSCI
  • Chang, H. H., Tsai, Y. C. & Hsu, C. H. (2013) E-procurement and supply chain performance, Supply Chain Management, 18(1), 34-51  SSCI
  • Hung, C. J., Chang, H. H., Eng, C. J., Wong, K. H. (2013) Service quality and perceived value of TBSE: Evaluation on satisfaction of clinical staff. Health Information Management Journal, 42(1), 29-36  SSCI
  • Chang, H. H., Mamid, R. & Amin, H (2013) The determinants of consumer behavior towards email advertisement, Internet Research, 23(3), 316-337  SSCI
  • Chang, H. H., Jeng, D.J., & Mamid, R. (2013) Conceptualising consumers' word-of-mouth behaviour intention: evidence from a university education services in Malaysia, Service Business, 7(1), 17-35
  • Chang, H. H., Lee, C. H., & Lai, C. Y. (2012) E-service quality and relationship quality on dealer satisfaction: Channel power as a moderator. Total Quality Management & Business Excellence, 23(7), 855-873  SSCI
  • Chang, H. H., Lai, M. K. & Hsu, C. H. (2012) Recovery of online service: Perceived justice and transaction frequency. Computers in Human Behavior, 28(6), 2199-2208  SSCI
  • Chang, H. H., Chuang, S. S.; Kao, S. H. (2011). Determinants of cultural adaptation, communication quality, and trust on virtual teams performance. Total Quality Management & Business Excellence, 22(3), 305-329  SSCI
  • Chang, H. H. & Wang, I C (2011). Enterprise information portals in support of business process, and design teams for collaboration commerce performance, International Journal of Information Management. 31(2), 171–182  SSCI
  • Chang, H. H. & Chuang, S. S. (2011). Social capital and individual motivations on knowledge sharing: participant involvement as a moderator, Information & Management. 48(1), 9-18  SSCI
  • Chang, H. H. & Wang, H W (2011) The moderating effect of customer perceived value on online shopping behaviour, Online Information Review. 35(3), 333–359  SSCI
  • Chang, H. H., & Rizal, H. (2011). The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development. America Journal of Business Management, 5(15), 6397-6407  SSCI
  • Chang, H. H. & Wong, K. H. (2010) Adoption of e-procurement and participation of e-marketplace on firm performance: Trust as a moderator. Information & Management, 47(5-6), 262-270
  • Hsin Hsin Chang (2010, Feb). Task-technology fit and user acceptance of online auction. International Journal of Human-Computer Studies, 68 (1-2), 69-89. SSCI  
  • Chang, H. H., Wang, H. W. , & Kao, Ta Wei (2010). The determinant of long-term relationship on inter-organizational systems performance. Journal of Business & Industrial Marketing, 25(2), 106-118SSCI
  • Chang, H. H. & Rizal, M. (2010). An empirical investigation of Internet banking in Taiwan. Journal of Business Research. SSCI
  • Chang, H. H. (2009). An empirical study of evaluating SCM integration using the balanced scorecard. Service Industries Journal, 29(2), 185-202  SSCI
  • Chang, H. H. & Chen, S. W. (2009). Consumer perception of interface quality, security, and loyalty in electronic commerce. Information & Management, 46(7), 411-417  SSCI
  • Chang, H. H. & Liu, Y. M. (2009). The Impact of brand equity on brand preference and purchase intentions in the service industries. Service Industries Journal, 29(12), 1687-1706  SSCI
  • Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009) The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value, Total Quality Management & Business Excellence, 20(4), 423-443  SSCI
  • Chang, H. H. & Ku, P. W. (2009). Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning. Total Quality Management & Business Excellence, 20(3), 335-356  SSCI
  • Chang, H. H., Tai, Y.C. & Chen, Y.H. (2009). Knowledge characteristics, implementation measures, and performance in Taiwan hospital organization. International Journal of Business and Information, 4(1), 23-44
  • Chang, H. H., Wang, Y B & Yang, S F (2009). An application of BIS in knowledge management for innovation performance. Journal of Knowledge Economy, 5(1), 251-277
  • Chang, H. H., Chang, S H, Tong, H I & Wang, Y B (2009). Customized service contents on customer satisfaction: Moderating effect of consumer’s types. Journal of Knowledge Economy, 5(1), 278-303
  • Chang, H. H. & Wang, I Chen (2008). An investigation of user communication behavior in computer mediated environments. Computers in Human Behavior, 24 (5), 2336-2356  SSCI
  • Chang, H. H. (2008). Intellignet agent's technology characteristics applied to onlin auctions' task: a combined model of TTF and TAM, Technovation, 28(9), 564-577. SSCI
  • Chang, H. H., Hsu, Che-Hao, & Chung, Shu Hsia (2008). The antecedents and consequences of brand equity. Asia Pacific Management Review, 13(3), 601-625  TSSCI
  • Chang, H. H. & Chen, Su Wen (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944  SSCI
  • Chang, H. H. & Chen, Su Wen (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841  SSCI
  • Chang, H. H. & Wang, I Chen (2008). The relationship between network structure and international channel performance: A moderating effect of e-business activity. Service Industries Journal, 28(2), 255-274  SSCI
  • Wang, Y B, Chang, H H & Huang Y C (2008). An evaluate performance of suppliers, internal of enterprise, and customers to integration of SCM. Journal of Knowledge Economy, 4(2), 127-164
  • Chang, H. H. (2007). Critical factors and benefits in the implementation of customer relationship management. Total Quality Management & Business Excellence, 18 (5), 483-508  SSCI
  • Chang, H. H. (2006). An empirical evaluation of performance measurement systems for total quality management. Total Quality Management & Business Excellence, 17(8), 1093-1109  SSCI
  • Chang, H. H. (2006). Development of performance measurement systems in quality management organizations. Service Industries Journal, 26(7), 765-786  SSCI
  • Chang, H. H. (2006), Technical and management perceptions of enterprise information systems importance, implementation, and benefits, Information Systems Journal, 16(3), 263-292 SSCI
  • Chang, H. H. (2005). The influence of continuous improvement and performance factors in total quality organizations. Total Quality Management & Business Excellence, 16(3), 413-437 SSCI
  • Chang, H. H. & Sinclair, D. A. C. (2003). Assessing workforce perception of total quality-based performance measurement: A case study of CES organization, Total Quality Management & Business Excellence, 14 (10), 1093-1120 SSCI
  • Chang, H. H. (2002). A model of computerization on manufacturing systems: An international study. Information & Management, 39(7), 605-624  SSCI
  • Chang, H. H. & Sinclair, D.A.C. (2002). A model of total quality performance measurement systems in the UK. Asia Pacific Management Review, 7(3), 349-379  TSSCI
  • Chang, H. H. (2001). The development of a model of CSSM systems industry: An empirical study of best practice. Journal of Management & Systems, 7(2), 145-172  TSSCI
  • Chang, H. H. & Liou, C. Y. (2001). The development of IT Architecture during the process of business globalization strategic: An empirical study in IT industry. Management Research, 1(1), 91-134
  • Chang, H. H. (2000). The Integration of computer aided management in Taiwan and the UK: An empirical study. International Journal of Computer Applications in Technology, 15(4), 1120-131. SCI
  • Chang, H. H. (2000). The implementation and integration of information systems for PM in manufacturing: An empirical study. International Journal of Computer Integrated Manufacturing,13(5), 369-387 SCI

 

 

 

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        Webpage paint by Barry Claughton, Yorkshire artist. College of Mgt., Bradford, UK

 

 

 

以下摘自(成大與企管系網頁)

國立成功大學企業管理學系公開聲明 (2012.7.5)

國立成功大學 新聞中心 (2012.11.1)

 

「國立成功大學企業管理學系公開聲明澄清本系教授張心馨遭受誣陷事件之始末」

 

    國立成功大學企管系張心馨教授於民國2008年間,遭本系前博士生張景盛、張偉豪不實陸續提告詐欺及違反著作權法,當時媒體未經詳細查證即加以大幅報導,致使本系及張教授之名譽受到重大傷害。而張教授隻身面對司法調查、審理,歷經5年歲月,所受身心煎熬與冤屈更是常人無法想像。

    所幸,經過司法機關調查,終於查明張景盛及張偉豪提告事項均非事實,而還張教授清白,且經本系詳細調查,更發現張景盛及張偉豪嚴重違反學術倫理,實無法見容於學術界,目前亦已退學確定。此事至此,是非黑白已甚明顯,張教授並無個人操守問題,其確係遭誣陷。

    本系有感於張教授深受委屈,並為澄清社會誤解,特此聲明,希望自此之後,社會大眾勿再以訛傳訛,以恢復張教授學術清譽。

 

國立成功大學企業管理學系

2012.07.05

 

  張偉豪、鄭時宜 誣陷 張心馨著作權法案:99127日臺灣臺南地檢署,不起訴  (誣陷涉案張海青、加數人)

  張景盛 誣陷 張心馨詐欺案:101 229日臺灣高等法院臺南分院判決,無罪確定  (誣陷告發涉案:張海青、張偉豪、加數人)

 

【結果並不意外, 是沒有喜悅的慨嘆!

張心馨謝謝臺灣高等法院臺南分院的法官們,以更嚴格的標準檢驗證據,明察秋毫,還原研究專業學養之尊嚴,沉冤得雪。

  

 

 

 

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